Pico Store

Seed of Our Foundation
Established in 1974, PICO Modern Agriculture Company was founded by the visionary, Dr. Kamel Tawfik Diab. A pioneer who explored varieties that were non-existent locally but in demand in the most premium markets globally. Dr. Kamel lead the first ever cultivation of arid desert land. He also lead PICO to become the first company to establish tissue culture labs in Egypt and to connect with global breeders.

PICO began its innovations by boosting the Egyptian citrus industry then to continue this legacy; the company introduced superior seedless grapes from California. Today this variety compromises 75% of Egypt’s grape export. To increase the country’s export growth opportunities, strawberry nurseries were created for the first time, which transformed their cultivation.

Today Egypt is worlds 4th largest strawberry producer. Using advanced technology, cultivating neglected land, and effectively establishing long lasting global relations, proved a successful combination. Dr. Kamel’s entrepreneurial drive has passed down from generation to the next, and as a 3rd generation family company, PICO now provides superior produce all over the world.

Our Values

HONESTY
At the core of all our practices is integrity. To be dependable and firm in our convictions. To be transparent and highly communicative to our partners, clients and team. Accountability and commitment to our customers is what allows us to perform to the highest ability. To allow for a dynamic process where feedback and information sharing is encouraged.

COMMUNITY
As a family company at PICO we believe that our people come first. We seek to always retain a company culture that values individuals and allows them to pursue their ambitions and perform to the best of their abilities. With extensive training opportunities, social and health benefits, our environment is based on the well being of our team. Like any great family, each member is respected and represented.

INNOVATION
In order for us to thrive we must be willing to drive innovation. Thus, we continuously research and develop with innovative technology and methodology. We in turn achieve sustainability and adapt to society’s changing needs. This allows for value creation and enhances our performance while reducing our environmental footprint.